Based on the STANDARD, Keith Hufnagel’s signature IVI sunglass, the HUF x IVI collab features a few key enhancements on an incredibly limited run of only 100 units available for sale in each color.
The Standard is all about quality, timeless design and attention to detail. Mazzucchelli acetates and Zeiss lenses combine with a precise fit and finish to make this frame the go-to in your collection. Both colors of the HUF collab feature vintage acetates hand-picked from the archives of the legendary Italian acetate developer, Mazzucchelli 1849.
Additional features include upgraded lenses with internal AR coatings to help reduce reflection, HUF branding added to the left temple, and custom packaging taking cues from HUF’s footwear box color and design.
This video was shot on location at HUF WorldWide HQ in DTLA and features a few of the crew that run HUF on a daily basis.