Ic! Berlin Sheet Metal Eyewear

Glorified “sheet metal salesmen” (their words, not ours) from eyewear company Ic! Berlin have created and released this catchy little video that gives a behind-the-scenes look at designing and manufacturing their revolutionary indestructible frames. The video captures founder and head honcho Ralph Anderl narrating at some parts, the workshop, the workers who all seem to be in unflappably good humor, and the like.